NBC even made a website called “youneedchannels.com” detailing the situation. The site asks subscribers to “take action now” to stop the channels from disappearing. Additionally, the website provides a link to switch providers and even redirects to YouTube TV’s chat support. In a public statement issued by NBC Universal (via), the company said that it wants “fair rates” for its contract renewal. NBC alleged Google of refusing to sign the contract renewal.
Talks reportedly broke down because NBC is seeking a higher cost for its content
“Unfortunately, Google is refusing to make a deal at these fair rates and is willing to withhold entertainment, news, and sports programming from their paying customers. NBCUniversal feels a responsibility to inform our fans that they are at risk of losing their favorite shows if Google continues with their demands,” NBC’s statement read. Not too long after, Google confirmed the development, saying that its agreement with NBC expires on September 30. To make up for the loss, Google said it will slash the monthly subscription cost of YouTube TV from $64.99 to $54.99. Google shared its side of the story by saying that it wants the “same rates that services of a similar size get from NBCU,” suggesting that NBC wants to charge YouTube TV more than the existing contract. Google says the cost increase will make it unable to offer YouTube TV at a “competitive and fair” price. Despite talks seemingly grinding to a halt, Google said that it is continuing to engage in “active conversations with NBCU” and is keen to “get past this impasse” for NBC content on its platform. Oddly, Google’s statement also directs users to check out NBC’s Peacock streaming service which costs $4.99 per month. This is an uncharacteristic move from a rival streaming service. However, it makes sense given that a majority of its customers could lose all NBC content in just a few days.
